Chest or Bust
Women: Place one end of the tape measure at the fullest part of your bust and wrap it around your body to get the measurement, keeping the tape parallel to the floor.
Men: Place one end of the tape measure at the center of your chest. Wrap it around your body, keeping the tape parallel to the floor.
Body Length
BODY LENGTH
Start measuring from the side base of your neck, at the top shoulder line, and going down towards your waist level passing over your bust point. Try to keep the tape as straight as possible.
Women: To measure bust depth, use the same starting point on the shoulder as your front waist length, measuring down to the apex of your bust point.